In the past two decades, clubmaking has evolved to accommodate the needs of large-scale manufacturing rather than those of individual players. Only through personal optimization--custom-fitting with scientific rigor can golfers achieve their potential.

Mass production manufacturing is fine making cars, not for golf equipment.

CFC Golf focuses on 10 key points when fitting a golfer with precise custom fit/built golf equipment. 

This tour will show how an equipment change will reduce the score for the average golfer by a minimum of 5 strokes, before taking any lessons from a PGA Professional.

The 10 Key Points are as follows:

• Club Length
• Lie/Loft Adjustment
• Shaft Spine Alignment
• Shaft Kick Point
• Shaft Frequency or Flex
• Grip Size
• Style & Loft of a Driver
• Style & Loft of a Putter
• Wedges
• Set Selection

Club Length

Shaft length is very important in allowing the golfer to maintain a good athletic posture and strike the ball with the center of the club face. If shafts are too short, most shots will be off the toe and to the right of target for right handed golfers. Shafts that are too short will also create poor posture and a tendency to hit the ball thin (hit the ball low and short). If shafts are too long, most shots will be off the heel and to the left of target for right handed golfers. Shafts that are too long will also create a tendency to hit behind the ball or push the ball right because the added length also adds weight and makes the club more difficult to swing. See Below:

Lie & Loft Adjustment

The lie angle refers to the way the sole of the golf club rests on the ground when you address the ball.  The perfect lie angle will have the grooves on the face of the club parallel with the ground.  If it’s too upright, it means that the toe of the club is up higher than the heel.  An upright lie angle will cause the golfer to pull or hook shots to the left of the target.  If it’s too flat, it means that the heel of the club is up higher than the toe.  A flat lie will cause the golfer to push or slice shots to the right of the target.  See figure:

We very rarely make the lofts weaker on clubs as not many people are prepared to sacrifice the loss of distance, unless a player really struggles in getting the ball airborne. It is sometimes necessary to make the lofts a little stronger, if a player has a steep angle of attack and hits the ball too high.  A club selection consultation from a CFC Certified fitter eliminates the need to ever adjust the loft of the golf club unless we fit a special needs golfer.